Koskas is optimistic about the SUV's market potential, believing it will significantly surpass current sales of approximately 50,000 units annually.

Citroën unveiled its new family SUV, the C5 Aircross, on April 29, 2025, which will be produced at the Chartres-de-Bretagne factory near Rennes, France.

The C5 Aircross will be available in electric, hybrid, and plug-in hybrid versions, reflecting Citroën's shift towards more sustainable vehicle options.

This shift includes a focus on electric models to meet CO2 emissions goals, with two electric ranges of 500 km and 680 km offered alongside hybrid options.

The new model features a completely revamped interior and a new platform, marking the introduction of an all-electric version for the first time.

The starting price is projected at around €35,000 for hybrid models and €40,000 for electric versions, making it competitive in the market.

Positioned as Citroën's flagship model, the C5 Aircross emphasizes the brand's commitment to spacious family vehicles.

Despite the highly competitive SUV segment, Citroën's reputation for family-friendly designs positions it as a strong contender.

The target market includes families and corporate fleets, with hopes of reversing recent declines in Citroën's sales figures.

Thierry Koskas, CEO of Citroën, expressed confidence in the C5 Aircross, highlighting its potential for great success despite past quality issues within Stellantis.

The decision to produce the C5 Aircross in France comes amidst widespread industry relocations, with Citroën aiming for a strong domestic presence.

Orders for the SUV will open in June 2025, with vehicles hitting showrooms shortly after summer, while the long-range battery version will be available by late 2025 or early 2026.