JETOUR has announced a partnership with PUBG MOBILE, becoming the official auto partner for the PUBG MOBILE INFLUENCER AWARDS GALA in the UAE, which aims to merge the realms of travel and e-sports to attract younger audiences.

PUBG MOBILE, a leading mobile gaming platform with over 1 billion downloads, dominates mobile gaming revenue in Saudi Arabia and holds a strong position in the UAE, making it a pivotal part of youth culture in the Middle East.

The collaboration between JETOUR and PUBG MOBILE is designed to resonate with Gen Z and Millennials, focusing on shared brand values and experiences to create a cultural impact.

Future initiatives from this partnership include co-hosting regional roadshows, developing an exclusive vehicle skin for the game, and providing unique brand experiences for local users.

In 2024, JETOUR achieved record sales of 560,000 units, reflecting an impressive 80.3% increase year-on-year, and as of 2025, it ranks fourth in overall SUV sales in the Middle East.

In the first quarter of 2025, JETOUR not only maintained its position as the fourth overall SUV seller in the Middle East but also ranked first among Chinese brand SUVs, appealing to the youth demographic with its 'Travel+' lifestyle.

With cumulative global sales reaching 1.72 million vehicles over six years, JETOUR's growth trajectory underscores its increasing popularity and market presence.