BMW Faces Profit Decline Amid Tariffs, Stays Resilient with Flexible EV Strategy and US Growth
March 12, 2026
BMW reported a 3% drop in net profit for 2025 to €7.45 billion, showing resilience amid US tariffs and China market pressures.
For 2026, management remains cautious, expecting a modest decline in pre-tax profit despite stable deliveries due to tariffs, currency effects and higher input costs.
Operating profit (EBIT) fell to about €10.2 billion, down roughly 6.7% from 2024.
CEO Oliver Zipse stresses continuity of strategy, with the Neue Klasse project, including the iX3, driving future growth.
BMW’s flexible production lines can output electric vehicles, hybrids, and internal-combustion models on the same line to mitigate volatility in the shift to electrification.
The multi-variant plant design enables a mix of EVs, hybrids and ICE cars, helping weather the transition to electrification.
Zipse criticizes EU mandates for EVs, urging climate and economic solutions over regulation.
The board will propose a dividend of €4.40 per ordinary share and €4.42 per preferred share at the next general meeting.
Zipse attributes resilience to a flexible strategy that keeps petrol and diesel options alongside growing EVs.
BMW benefits from diversified EV exposure and a large US footprint, helping offset rivals’ costs from pivoting to electrification.
BMW plans to buy back up to 10% of its capital over five years, up to €2 billion by April 2027.
The company has avoided major job cuts and benefits from a large US plant that reduces import exposure amid tariffs.
Summary based on 11 sources
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Sources

Digital Journal • Mar 12, 2026
BMW profit holds up despite Trump tariffs, China woes
Free Malaysia Today • Mar 12, 2026
BMW’s profit drops 3% despite Trump’s tariffs, China woes