Xiaomi Unveils SU7 Electric Car to Rival Tesla in China
March 28, 2024
Xiaomi launches its first electric vehicle, the SU7, in Beijing to compete with Tesla's Model 3.
The SU7 is priced at 215,900 yuan, while the high-end Pro and Max models are at 245,900 yuan and 299,900 yuan respectively.
Despite initial criticisms on Chinese social media about its quality, the SU7 received 50,000 orders within the first 27 minutes of launch.
Xiaomi leverages its smartphone expertise to develop smart cockpits, aiming to integrate its EVs with a broader 'Human x Car x Home' ecosystem.
The company has committed US$10 billion to its EV division and is banking on government subsidies to compete internationally.
A WTO complaint has been filed by China over US subsidies for electric vehicles amid concerns about data privacy with Chinese connected cars.
Summary based on 31 sources
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Sources

BBC News • Mar 28, 2024
Xiaomi: the Chinese smartphone giant taking on Tesla
Fast Company • Mar 28, 2024
Popular Chinese smartphone maker, Xiaomi, joins the EV market
Yahoo News • Mar 28, 2024
Smartphone maker Xiaomi takes on Tesla with first electric car