Xiaomi's Electric Sedan SU7 Hits 89K Pre-Orders in 24 Hours Amid EU Probe
April 2, 2024
Xiaomi's new electric sedan, the SU7, received an impressive 89,000 pre-orders in the first 24 hours.
Customers are experiencing extended wait times, with some facing up to a seven-month delay for delivery.
To appease eager buyers, Xiaomi has introduced special edition vehicles accompanied by complimentary gifts.
The production capacity at Xiaomi's Beijing factory is set at 200,000 vehicles per year, in collaboration with BAIC Group.
Despite the surge in demand, financial experts anticipate that Xiaomi might incur losses with each SU7 sold.
Xiaomi is currently under an anti-subsidy investigation by the European Union, which could impact its market strategy.
Summary based on 27 sources
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Sources

TechRadar • Apr 2, 2024
Xiaomi's first electric car already has a six-month waiting list in China
Times Of India • Apr 1, 2024
Xiaomi Electric Vehicle Customers Experience Up to Seven-Month Wait, According to App Data
Hypebeast • Apr 1, 2024
Xiaomi's SU7 EV Sees an Almost Instant Sell-Out
The Indian Express • Apr 1, 2024
Xiaomi’s SU7 EV buyers face up to seven-month wait for car, app shows