Ford unveils a new European product wave delivering five all-new multi-energy passenger vehicles by 2029, including a new Bronco member, an Electric Hatch, a Small Electric SUV, and two additional multi-energy crossovers.

Two of the planned models are an electric compact car and a small SUV, with Ford announcing cooperations in France with Renault to base them on the Renault R5/R4 platforms.

Ford shares rose in pre-market trading after a volatile period, gaining nearly 4% as investors digested the company’s European turnaround.

Ford emphasizes Made in Europe principles, stressing regional supply chains and partnerships with Türkiye, Morocco, and the UK to sustain competitiveness and affordability.

Brand messaging in Europe centers on emotion and adventure, tying vehicles to rallying heritage rather than mere practicality.

Ford Pro will roll out the Ranger Super Duty pickup and Transit City electric van, with the Ranger Super Duty offering up to 8 tonnes combined payload and up to 4.5 tonnes tow load.

As part of restructuring, Ford closed the Saarlouis plant and is reducing Cologne jobs, reflecting a long-run decline in European market share from about 1 million sales a decade ago to roughly 426,000 last year.

Demand from governments and defense-oriented sectors for rugged, ready-to-use vehicles with electrified options is highlighted, alongside an emphasis on reducing emissions.

Jim Baumbick was introduced as Ford Europe’s new leader at a high-profile event, aiming to reassure investors and dealers of Ford’s commitment to Europe.

Ford promotes an integrated ecosystem beyond vans and pickups, expanding software services and product lineup to defend leadership in commercial vehicles and revitalize passenger cars.

The approach includes collaborating on shared platforms with other manufacturers while preserving Ford’s design and driving dynamics.

Ford reports a 30% year-over-year rise in worldwide paid software subscriptions to 879,000 in Q1 2026, with gross margins above 50%, and targets software and services to contribute a quarter of Ford Pro earnings.